Rina has been described as an “arbiter of good taste”.  She also happens to be a fierce, creative Producer.  She launched her career freelancing across independent film, features, shorts, documentaries, commercials and corporate work, establishing herself as an inspired, detail-driven, Integrated Executive Producer.  She then spent a decade as an Executive Producer within leading agencies, where she gained invaluable insight into the inner workings of the advertising world and further expanded her creative and strategic expertise.

Learning to navigate the body politic of the ad agency world solidified her ability to forge relationships — and earned her what could easily be considered an honorary degree in diplomacy. While embedded, she sharpened her negotiation chops, refined her client-relations prowess, and grew both as a leader and collaborator. Working alongside talented teams and inspiring mentors, she absorbed invaluable life lessons along the way that continue to shape her unique perspective, her well-rounded work experience and her spirited approach to production.

Not only can she hit budgets and deadlines but she is often sought after for her input as a “creative paramedic”.  It is her ethos to push further, whether it’s creative direction, delicate negotiation, conflict resolution or handling challenging production hiccups.  Her goal is to navigate with grace, moxie and a dusting of mirth to make you and your projects shine.  Broadcast, photo, digital, social, animation, experiential, AR, live events…all at the same time?  Her response is: “Sure thing, let’s map it out and get down to it.”

Cultivating relationships is her spiritual compass.  Experience has taught her that empowerment, trust and respect will always make people want to do their best work.  As a humanistic manager, she coaches with honest feedback encouraging colleagues, crew and artists to realize their best professional selves.

With a passion for photography, nature, travel and a constant curiosity to learn & evolve, Rina is dedicated to staying inspired in life and work.  For the past 8 years, she has seamlessly pioneered a hybrid work model in NYC & LA, curating a unique Nueva-York-California-fied way of life that celebrates urban grit and natural beauty.